How To Optimise Your Blog For Search Engines
Keywords As a blogger, you’ll want to include keywords in your posts to improve their SEO. However, it is important not to use too many keywords because this can be seen as spammy and negatively impact your rankings. Instead, focus on a few keyword phrases that are relevant to the topic of your blog post. Remember that people search for things like movie times, weather forecasts, and their local pizza place’s phone number because they have a specific question or need answered. Getting your content to answer these questions by using keywords is one of the most effective ways to optimise your blog posts for search engines. On-Page Optimisation The goal of on-page optimisation is to help search engines understand the meaning of your website pages. This helps them better rank your website in organic search results for queries that match your target audience’s intent. It also ensures that the content of your blog posts is relevant to users, which can lead to higher engagement and conversion rates. In the past, optimising your blog for SEO meant stuffing keywords into your posts as much as possible. But this is no longer effective, and it can actually harm your ranking. Instead,...