Keywords
As a blogger, you’ll want to include keywords in your posts to improve their SEO. However, it is important not to use too many keywords because this can be seen as spammy and negatively impact your rankings. Instead, focus on a few keyword phrases that are relevant to the topic of your blog post.
Remember that people search for things like movie times, weather forecasts, and their local pizza place’s phone number because they have a specific question or need answered. Getting your content to answer these questions by using keywords is one of the most effective ways to optimise your blog posts for search engines.
On-Page Optimisation
The goal of on-page optimisation is to help search engines understand the meaning of your website pages. This helps them better rank your website in organic search results for queries that match your target audience’s intent. It also ensures that the content of your blog posts is relevant to users, which can lead to higher engagement and conversion rates.
In the past, optimising your blog for SEO meant stuffing keywords into your posts as much as possible. But this is no longer effective, and it can actually harm your ranking. Instead, focus on writing compelling blog posts that answer the questions and concerns of your customers.
Link Building
Adding links to your blog posts is one of the most effective ways to improve your search engine optimisation. This is because Google considers the number of quality, relevant links as a signal of your site’s authority and relevance to a specific topic. However, it’s important to remember that not all links are created equal. Google prioritises relevance over quantity, so it’s important to target a single keyword throughout your post.
A great way to do this is by including your main keywords in your headline. This will pique a reader’s interest and ensure that your post is relevant to the topic. It’s also important to keep your headline under 66 characters so that it fits on the search results page.
